Barbara Čeferin is the owner and director of Galerija Fotografija and a member of the organising and curatorial committee at Kranj Foto Fest. After studying Spanish language and literature and ethnology at the University of Ljubljana, she worked as a freelance photojournalist from 1989 to 1993, then as a photographic editor for a Slovenian magazine, and as a photographer for various Slovenian theatres. Her photographs were published in most Slovenian as well as in some Yugoslav newspapers and magazines.

In 2003, Barbara decided to quit her job as a photographic editor and opened her own gallery for fine art photography Galerija Fotografija gallery, which was the first private gallery for fine art photography in Slovenia. The motivation behind the founding of Galerija Fotografija was to make fine art photography better known to the Slovenian public at large and to act as something of a forum for those active in the photographic arts circles as well. In addition, she has sought to create a market for fine art photography which until then had been largely non-existent. The gallery is dedicated to fine art photography, representing photographers from both Slovenia and around the world.

In the last 18 years, Barbara has curated more than 150 exhibitions of Slovenian and foreign artists in Galerija Fotografija as well as in other venues in Slovenia and abroad. In 2014 she also opened a bookshop specialising in photographic arts. In 2018, under her guidance, a special section for photobooks called Fotocona started at the Slovene Book Fair. In 2022, Galerija Fotografija was one of the founders of ETC. Magazine, dedicated to showcasing current artistic production from the Baltic to the Balkans.