Leica Workshop: The Importance of Marketing for Photographers with Bernhard Hörtnagl
28 August at the Opening Week of Kranj Foto Fest 2026
The workshop will take place during the opening week of Kranj Foto Fest 2026 in Kranj, Slovenia. There is no participation fee, but you need to apply soon, as there are only 10 places available; first come, first served.
Join an inspiring workshop hosted by Bernhard Hörtnagl, Marketing Manager at Leica Camera, and discover why effective marketing is an essential part of a successful photography career.
The workshop will explore the vital role marketing plays in helping photographers build a strong personal brand, reach the right audience and stand out in today’s highly competitive marketplace.
Participants will learn about different marketing strategies, the value of consistent communication across all channels, and how a clear and authentic brand identity can contribute to long-term success.
Whether you are an emerging photographer or an established professional, this session will provide valuable insights and practical ideas to strengthen your visibility and position in an ever-evolving creative industry.
Bernhard Hörtnagl
Bernhard Hörtnagl is a Marketing Manager at Leica Camera and a passionate advocate for the power of authentic visual storytelling. Born and raised in Innsbruck, Austria, he combines a lifelong passion for photography and the outdoors with extensive experience in brand marketing. Before joining Leica Camera, he held marketing positions in the outdoor industry and worked as a freelance photographer, collaborating with global brands and professional athletes.
Drawing from both the brand and creator perspective, Bernhard shares practical insights into how photographers can build a strong personal brand, communicate their unique vision and use marketing as a tool to create lasting opportunities. In his workshop The Importance of Marketing for Photographers, he explores why great images alone are no longer enough and how strategic marketing can help photographers stand out in an increasingly competitive industry.